They rule the world today...

Generation F is about what is going on in the social media and the world as a whole, about the people who run the world and how they feel, and about how we feel during our transformation from Homo Sapiens to Homo Socialicus.

Mahim Behar: We live in a world where traditional values are on the verge of being swept away by the necessity to make decisions in a heartbeat. It is going to get increasingly harder for integrity, honesty and respect to prevail in a world where we have to choose quickly, be ruthlessly efficient and make as few mistakes as possible.